Alla Moda: Italian Ceramics of the 1950s-70s

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Alla Moda: Italian Ceramics of the 1950s-70s
by Mark Hill
224pp, softback
170mm x 240mm, portrait
Published: 14th July 2012
Price: £25 + P&P
ISBN: 978-0-9552865-7-5

Stylish and colourful, Italian ceramics of the 1950s-70s reflect the vibrant fashions, latest developments in ceramic design, and modern art of the period. Although made in large quantities and exported around the world, little is known about the companies and designers who behind them.
From Bitossi to Bertoncello, and from Fantoni to Fornasetti to the many potteries on San Marino, this book breaks open a treasure chest of mid-century modern ceramic design – including the rediscovery of a ‘forgotten’ factory.

Illustrated with over 380 stunning, specially commissioned, full colour photographs, this is the first publication to identify and bring together many of the leading factories and designers, and examine the diverse influences behind these highly varied and innovative ceramics. A specially written, illustrated introduction puts them in context, and an extensive illustrated directory of marks and labels helps you identify your ceramics.

Contents include:
• Over 380 stunning, specially commissioned full colour photographs.
• Chapters open with a detailed history of the factory or pottery including full biographical details of designers and their inspirations and influences. A ‘Hallmark Design’ box gives more details about their most iconic and successful design.
• Chapters on Bagni, Bitossi & Aldo Londi, Bertoncello & Rigon, Desimone, Fratelli Fanciullacci, Fantoni, Fornasetti, Gambone, and potteries on San Marino including Libertas and Marmaca.
• A chapter on other makers, including objects from Mancioli, La Freccia, Pucci, and the many factories in and around Florence and Deruta.
• The book closes with an illustrated chapter of marks and labels, with pages dedicated to marks used by Bagni, Bitossi, Fratelli Fanciullacci, and distributors and importers such as Raymor and Rosenthal Netter.

This book has been produced to accompany to accompany Alla Moda: Mid-20th Century Italian Ceramics, an exhibition of the private collection of Graham Cooley which was held at the King’s Lynn Arts Centre, King’s Lynn, Norfolk, England from 14th July 2012 until 18th August 2012

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Reader Reviews is really an excellent work and I’ll surely hold it in due consideration in my next studies. I congratulate you once again…
Emanuele Gaudenzi, top Italian 20thC ceramics expert, and author of 11 books on the area

I love your book and it will be a huge pleasure to have more than the single copy we have in our archives.
Guido Bitossi, Bitossi Ceramiche, Montelupo Fiorentino, Italy.

Mark Hill’s…new book ‘Alla Moda’ takes us on a trip through a golden age of Italian ceramics like no other book ever has. So it’s no wonder that this book has received a great reception from the trade, when I told Fat Lava expert Kevin James Graham that I was going to review it he responded: “It is brilliant George, simply brilliant”…. This book will open the world of late 20th century Italian ceramics to a whole new set of collectors and dealers alike… Elegantly written and very easy to navigate, I found myself fascinated by the range of companies and styles of ceramics it contains, but I also see this as becoming a research tool and joining a small but well-used collection of books amidst my large collection that have their spines broken and covers damaged from their continued use in researching items… The marks and labels section at the back of the book will have many collectors checking the bases of their pots… If you buy one more book this year to help you spot a bargain, I would make it this one.
George Johnson, expert co-presenter of Channel 4’s Secret Removers and owner of Lady Kentmores, writing forAntiques News & Fairs.

Many thanks for the book, what a truly fabulous and well-researched thing! Well done!
Iain Brunt, Founder & Chairman of

Additional information

Weight 0.7 kg